#PampersxLazadaPh Virtual #BabyMarathon and 8/29 Super Brand Day Sale

August 28, 2018

Did you know that babies can run an equivalent of a marathon in a week's time? No wonder I was too tired running after my three year old baby girl upon joining the playdate organized recently by Pampers and Lazada to celebrate babies unstoppable play at Gymboree in Greenbelt 5. My toddler and the other babies tirelessly ran, jumped and played all over the place. It was noticeable that not a single baby felt restricted to move as no one had a saggy #lawlaw diaper. Many thanks to the best diaper in the world, Pampers, for its ultra absorbency and dryness.

To showcase our babies’ prowess, Southeast Asia’s biggest e-commerce portal Lazada and the world’s top selling diaper brand Pampers, are joining hands to produce the first-ever virtual #babymarathon. This one-of-a-kind feat is part of the Pampers x Lazada Super Brand Day, which will take place on August 29 (Wednesday). For one day only, Super Brand Day allows consumers to discover the best of what a brand offers, which includes exclusive gifts, limited offers and even offline experiences.

Be Part of the Record-Breaking #babymarathon
The 42-minute #babymarathon video montage, which will be aired on August 29, will feature hundreds of babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam and Singapore, all “running” in a relay race. In the final video, you may even find your child racing alongside Seve, son of Pampers ambassador Toni Gonzaga.

All diapering babies aged 5 months and above can join!

Simply follow the mechanics below:

1. Take a video of your baby walking, playing or running about in their Pampers diaper and post it in your public social media accounts.

2. Use the caption: My Baby (name of your baby) joined the Baby Marathon Challenge.

3. Add the hashtags: #BabyMarathon #SuperBrandDay #PampersxLazadaPH #Lazada

4. Follow Pampers Flagship Store in Lazada.

5. Encourage your friends to like your post. The one with the most likes, shares and comments will win.

OPTIONAL: You may choose to use the Pampers #BabyMarathon Frame (https://lzd.co/PampersFrame).

The grand prize winner will receive Php30,000 cash vouchers while the top 5 winners will get a 6 month supply of Pampers.

Join a marathon of Pampers Deals on Lazada
To help babies enjoy their weekly marathons free from wetness and the discomfort of lawlaw diapers, Pampers has put together a series of exclusive offers on August 29, 2018: Starting from 12 midnight, there are promotion offers up to 35% off on Pampers Baby Dry Newborn Diapers and PHP100 discount vouchers for minimum PHP3000 purchases, which are limited to a 1000 units only.

Lazada’s Group Chief Business Officer Robin Mah said: “We are proud to be partnering with Pampers, one of the world’s leading diapers brands for Super Brand Day to showcase the unstoppable energy of babies while offering moms exclusive offers and delight. It is also a chance to spotlight their babies through fun experiences.”

Akhil Meshram, Pampers Philippines Brand Manager said: “Pampers recognizes that one of mom and baby’s biggest frustration are sagging diapers, and how this can affect babies’ ability to move and learn from their surroundings. The #babymarathon is part of our My Baby Can Do That Campaign, where we hope to show how babies can do nakaka-WOW and amazing things when they have the freedom to move, especially in a less lawlaw diaper. Lazada, given its massive footprint across Southeast Asia is the ideal platform to amplify our efforts.”

For more information on Super Brand Day, visit Lazada.com.ph and its social media pages.
Facebook: https://www.facebook.com/LazadaPhilippines
Instagram: https://instagram.com/lazadaph/
Twitter: https://twitter.com/LazadaPH

For more information on Pampers, visit Pampers.ph and its social media pages.
Facebook: https://www.facebook.com/PampersPh/
Instagram: https://www.instagram.com/pampersph/


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